Canvas Worldwide, the world’s second-largest independent media agency, is thrilled to announce the appointment of Anita Patil-Sayed as the agency’s new Head of Analytics. Based in Canvas Worldwide’s New York office, Anita will collaborate closely with Greg Johns, Chief Product Officer, and the broader Analytics Team to advance Canvas Worldwide’s analytics capabilities as the agency continues its dynamic growth trajectory.

Anita joins Canvas Worldwide with over two decades of experience from WPP and the dentsu group, where she held leadership roles at Carat, dentsu X, and Merkle (focusing on the M1 audience platform). With an impressive track record, she brings a wealth of expertise in consumer insights and analytics, data and audience strategy, research and measurement, and operational excellence. She has been a trusted partner for some of the world’s leading brands, including LVMH, Diageo, MasterCard, Mondelez, Dannon, and Audi. Her strategic leadership also played a pivotal role in several high-profile, winning pitches during her tenure.

“Anita’s deep knowledge of data and analytics, combined with her passion for innovation and operational efficiency, makes her the ideal person to lead our analytics team,” said Greg Johns, Chief Product Officer at Canvas Worldwide. “We’re excited to have her on board as we continue to evolve and elevate our analytics offering to better serve our clients and push the boundaries of what’s possible.”

Recognized as a thought leader in the industry, Anita has earned numerous accolades, including being named an Adweek Media All-Star and an honoree of She Runs It: Changing the Game. Her commitment to fostering inclusive and diverse work environments is equally notable, as she has served as an executive sponsor of DEI Councils and is an active leader in grassroots AAPI marketing leadership groups.

In her new role, Anita will focus on supporting business development, driving analytics product innovation, and enhancing internal processes to optimize data-driven decision-making. Her work will be integral to Canvas Worldwide’s successful strategy of collaborating with clients on their “Outcomes Roadmap”, as well as leveraging data storytelling throughout every point of the consumer journey.

“Anita is a proven leader, well-respected in our industry, and we’re excited to see the impact she'll have on the Canvas team,” said Canvas Worldwide CEO Paul Woolmington. “Analytics, attribution, and data storytelling are central to our work at Canvas, and Anita will bring essential skills and bench strength that will enhance our ability to deliver even greater value to our clients.”