As the Chief Product Officer for Canvas Worldwide, Greg Johns deeply understands the day-to-day complexity of the advertising business and the critical importance of data and measurement resources. At an agency that is consistently recognized for its innovation and creativity, Johns stresses that data "is opening the door for impact, innovation and creativity to become a bigger part of our thinking and how we drive success for our clients." In this Legends & Leadership conversation with MediaVillage Founder Jack Myers, Greg shares his perspective on the evolving resources required to support and inform clients and why it's time for more focus on creativity and impact.