What's the Best Way to Pick a New Agency? 3 Questions to Ask First...
There comes a point when most brands want -- or need -- a new media agency. The business could be underperforming, or it has outgrown its current agency, or a new chief marketing officer may want a change. Whatever the catalyst, the process of finding a new partner begins by asking some big questions. Discover our Top 3 Questions Brands should ask before choosing a new media agency in this MediaVillage article.