Instead of running a Super Bowl commercial this year, Hyundai is getting into a fictional version of the game with the help of an imaginary ad crew.

The automaker's upcoming Ioniq 5 was featured in the ABC sitcom "Black-ish" this month, with star Anthony Anderson, who plays an ad executive named Andre Johnson, working on a faux Super Bowl commercial for the electric vehicle. 

Hyundai's affiliation with "Black-ish" over the past year has made the show's creators think of the automaker first when interesting ideas arise, said Jason Croddy, senior VP of strategy for Canvas Worldwide, Hyundai's media buying agency.

Read more about this collaboration on AdAge and discover why our team says our relationships are the key to capitalizing on opportunities when they arise.