Lagunitas Appoints Canvas Worldwide as US Media Agency of Record
Canvas Worldwide, the media communications and services agency honored as Adweek’s 2020 Breakthrough Agency of the Year, has been named Media Agency of Record (AOR) by The Lagunitas Brewing Company (read more in Adweek).
Following an agency selection process led by Lagunitas, Canvas Worldwide was awarded all media communications, planning and activation responsibilities within the U.S. The agency will kick off its first campaign for the brewery in mid-December of 2020.
“We are thrilled to kick off a great, new partnership with Lagunitas, a passionate brewer of the #1 IPA in the world,” said Canvas Worldwide CEO Paul Woolmington. “They've been connecting beer lovers from coast to coast for more than 25 years, and more recently taken their famed IPAs worldwide. We couldn’t be more excited to help share their love for brewing with the world at large!”
When The Lagunitas Brewing Company started on a kitchen stove back in 1993, no one could have imagined that a small, Northern California brewery would expand to over 37 countries, with the #1 selling IPA in the world. But what Lagunitas has always done is stuck to the roots of what makes them great — water, hops, malt, and yeast, combined in mind-blowing ways to provide people from all over the world with the tastiest and freshest beer in the universe.
“One of our mantras at Lagunitas is that ‘it’s good to have friends,’” said Paige Guzman, CMO of Lagunitas. “And I believe our new partnership with Canvas is the beginning of a beautiful friendship. We’re stoked to welcome the Canvas team into the Lagunitas Family and are looking forward to working with them to tell the story of Lagunitas and our Ruthlessly Delicious IPAs to a wide range of new audiences.”