Canvas Worldwide is leading the way amidst a new era of targeting sophistication, intercept, and attributable impact. As SVP, Client Lead, Phil Sloan reveals the crucial steps brands must take to build better audience segments that will help achieve successful personalized media.  

This is Part 2 in Canvas Worldwide’s new series: The Future of Media Is Now. Every two weeks we will be sharing thought-pieces that can help better position brands for unpredictable moments. Click here to view our Inaugural Episode that asks, “What if the Future of Media Is Now?”