If 'the medium is the message' was one of the most radical concepts of the 20th century, then a compelling question for the 21st century is this: What can now be defined as a medium? 

Canvas Worldwide CEO Paul Woolmington took on the role of 'Lead Provocateur' at our Advertising Week New York session where he and a panel of agent provocateurs broke down the newest mediums disrupting and redefining 21st-century marketing as we know it. 

Special thanks to our thought-provoking speakers: Sunday Dinner Founder Lindsey Slaby, CNN's Baldwin Cunningham, L'Oreal's Rachel Weiss and Wasserman Media CMO Bachir Zeroual.