On November 1st, Paul discussed the role of brands in culture and society with Mark Ingall (Managing Director of Global Marketing at Citibank) and Bobby Jones (Co-Author of Good is the New Cool: Market Like You Give a Damn) at DPAA's Video Everywhere Summit. 

The panel sought to answer questions such as: 1) How can brands be more purposeful? and 2) How do they best connect that purpose to culture and pop culture in particular? 

Learn more about the event here.